It is quite a smooth jam, lacking the big chunks of strawberry that you may find in some products. I was slightly disappointed when I discovered this as I always love getting that surprise giant strawberry in the middle of my toast. It does spread quite easily though and this is a definite advantage to a smooth jam.
The flavor is great, it contains 45% fruit so although it is sweet, it's not too sweet which leaves the strawberry to do the talking.
This was supposed to be my last post in celebration of the Strawberry but I have just received another product to review and tasted some great organic strawberries at the weekend so I can't resist extending my celebration.
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