Water Labeling

Last week the Food Ethics Council (FEC) and Sustain launched a joint report into the amount of water used to produce the food we eat. They proposed the introduction of a water footprint label which they hope would encourage good water stewardship practices and help to educate the consumer on how much 'virtual water' goes into what we consume.

At first it seems baffling that it could take up to 7 litres of water to make a bottle of water or 140 litres to make a cup of coffee. The statistics get worse when you look into meat and dairy production with 2,000 litres of water going into 1 litre of milk or 1kg of beef. Where is all this water going?

In the case of coffee, it is a very thirsty crop, often grown in a hot climate. It is also grown in countries where irrigation systems have been stretched to the max, these tired systems can be inefficient with the water they carry.

With bottled water it is the bottle itself that is the culprit. To make the plastic, mould it, mass produce it and maintain the factory where it is created.

For beef and dairy it is not just the water that the cows consume, it is the water that it takes to grow the food they eat. The grass or corn or alfalfa that they eat needs water to grow and one average cow can consume up to 76kg of grass per day.

So is water labeling the solution? I do believe that we as consumers need to become more aware of the amount of 'virtual water' we consume. In Ireland it is often easy to forget that water isn't so easy to come by elsewhere. I have just finished reading Fred Pearce's 'When The Rivers Run Dry' which paints a pretty bleak picture of our world teetering on the edge of water poverty. Centuries of bad water practices, of dams and irrigation systems that rob some rivers of so much of their flow that they fail to reach the sea. Of drained and polluted aquifiers, of farmers who dig wells deeper and deeper yet they still run dry. Each of us need to take responsibility for the amount of virtual water we consume, we may switch off the tap whilst we're brushing our teeth but to really make a difference perhaps we should cut down on the amount of coffee we drink, the amount of bottled water we buy or the amount of meat and dairy we consume? Water labeling will educate us, will make us aware but my fear is that another label on our food, without a massive marketing campaign to back it up, could just be lost amongst our certified organic, fair trade, carbon footprint and nutritional information.

Download the report here.

Coca-Cola, The Environment and Mark Thomas

I was lucky enough to be invited to a book launch last week. The book in question, 'Belching Out The Devil' written by British political comedian and activist Mark Thomas is an investigation into the behaviour of Coca-Cola.

I first became concerned about the environmental impact of drinking Coca-Cola and other carbonated drinks after watching 'A World Without Water' broadcast on Channel 4 back in 1996. One particular segment of the documentary stuck in my mind. It showed Indian farmers who due to the amount of water being pumped away by the nearby Coca-Cola plant were finding their wells were drying up. Some dug as deep as 450 feet without finding any water. The documentary also suggested that it took three litres of water to produce one litre of Coca-Cola. I stopped drinking Coke after that figuring that it was unfair of me to drink it if it was depriving other people of the water they needed to live.

It seems that the Indian situation is not unique. In his book Mark Thomas tells us of his visit to Nejapa a small community in El Salvador and home to a Coca-Cola bottling plant. When Coke moved in the locals welcomed them with just a few conditions, one of these was that they would respect the environment. As the author travels to a community who rely on the water which flows down steam from the Coca-Cola plant he discovers that far from protecting the environment Coke are polluting the water. Children who used to swim and bath in the stream before Coca-Cola moved in were now developing allergies attributed to the water. Fish were dying and this impoverished community, which once had the asset of clean drinking water, were now being forced to pay for safe water pumped from wells and distributed from water tanks.

I find it hard to believe that I ever drank Coca-Cola, it seems natural to me now that I would reject it but there are bigger issues with the company than the environmental impact that it is having. I would recommend the book, Mark Thomas seems to be able to infuse the horror of the places he visits and the things he finds out with such humor that I find myself chuckling through even the most horrendous stories. Unusually this doesn't distract from the message but means that you won't feel too depressed when you read it. There's even a chapter on Ireland!

The bigger issue is that we really need to consider the impact of our consumerism. It isn't just Coca-Cola that is destroying our environment, our reliance on all fizzy drinks and even bottled water is plundering the worlds resources. These products seem to have gone from being a treat to being a part of our everyday lives. I am as much of an offender as anyone else, a quick look in my recycling bin is testament to that but if we all just cut down a bit at a time there is the possibility of making a real difference.

You can buy 'Belching Out The Devil' on Amazon.

Also check out the Mark Thomas Website for tour dates, there's one promised but not yet listed for Dublin.

Further reading on the world water crisis here

The documentary 'A World Without Water' can be viewed here.

Just found an Irish site where you can buy the book also.