Coca-Cola, The Environment and Mark Thomas

I was lucky enough to be invited to a book launch last week. The book in question, 'Belching Out The Devil' written by British political comedian and activist Mark Thomas is an investigation into the behaviour of Coca-Cola.

I first became concerned about the environmental impact of drinking Coca-Cola and other carbonated drinks after watching 'A World Without Water' broadcast on Channel 4 back in 1996. One particular segment of the documentary stuck in my mind. It showed Indian farmers who due to the amount of water being pumped away by the nearby Coca-Cola plant were finding their wells were drying up. Some dug as deep as 450 feet without finding any water. The documentary also suggested that it took three litres of water to produce one litre of Coca-Cola. I stopped drinking Coke after that figuring that it was unfair of me to drink it if it was depriving other people of the water they needed to live.

It seems that the Indian situation is not unique. In his book Mark Thomas tells us of his visit to Nejapa a small community in El Salvador and home to a Coca-Cola bottling plant. When Coke moved in the locals welcomed them with just a few conditions, one of these was that they would respect the environment. As the author travels to a community who rely on the water which flows down steam from the Coca-Cola plant he discovers that far from protecting the environment Coke are polluting the water. Children who used to swim and bath in the stream before Coca-Cola moved in were now developing allergies attributed to the water. Fish were dying and this impoverished community, which once had the asset of clean drinking water, were now being forced to pay for safe water pumped from wells and distributed from water tanks.

I find it hard to believe that I ever drank Coca-Cola, it seems natural to me now that I would reject it but there are bigger issues with the company than the environmental impact that it is having. I would recommend the book, Mark Thomas seems to be able to infuse the horror of the places he visits and the things he finds out with such humor that I find myself chuckling through even the most horrendous stories. Unusually this doesn't distract from the message but means that you won't feel too depressed when you read it. There's even a chapter on Ireland!

The bigger issue is that we really need to consider the impact of our consumerism. It isn't just Coca-Cola that is destroying our environment, our reliance on all fizzy drinks and even bottled water is plundering the worlds resources. These products seem to have gone from being a treat to being a part of our everyday lives. I am as much of an offender as anyone else, a quick look in my recycling bin is testament to that but if we all just cut down a bit at a time there is the possibility of making a real difference.

You can buy 'Belching Out The Devil' on Amazon.

Also check out the Mark Thomas Website for tour dates, there's one promised but not yet listed for Dublin.

Further reading on the world water crisis here

The documentary 'A World Without Water' can be viewed here.

Just found an Irish site where you can buy the book also.