Thursday, 22 October 2009

All about our packaging


At Feelgood Organic Hampers one of the most common questions we are asked by our customers is how do we package our hampers?  So today I thought I would show off our gift boxes and tell you why we chose this particular solution.


Just over 4 years ago when I started Feelgood Organic Hampers I started looking around for baskets to pack them in.  Up until this point my image of a hamper was a basket packed with produce wrapped in cellophane but I knew I wanted to do something different for my company.  I wanted something that would stand out, that would ensure that recipients of the gift would remember this hamper and the person who sent it.  I also wanted something that would enhance our brand and promote our eco-friendly and ethical ethos.


I looked at lots of different baskets, some were inexpensive made in India and China, both the air miles associated with these and ethical concerns I would have about the conditions in the factories where they were made meant that they were not an option.  Some were beautifully crafted and Irish made but sadly beyond the price I was able to pay for packaging.  My market research had also flagged that baskets were not popular with people who received hampers, they complained, that amongst other things they caused clutter in their homes.  So my next step was to look at gift boxes, packaging that could be recycled.  Again I looked at all the major suppliers in Ireland, I visited packaging companies, met salespeople and eventually, with the help of our company's designer Francis Taaffe came up with a solution that fulfilled the brief.  A box which mimicked the brown paper and string style of packaging, a design which evoked nostalgia, packaging which could be recycled.  Each box is tied with string and a tag and hand stamped with the company logo.


The box has worked really well for us, it has enhanced our brand by making it memorable, it's also memorable to the gifts recipients which means our clients are happy.


Because the boxes are mostly made in Ireland, because they can be reused and recycled, because they contain recycled material this is packaging you can feelgood about.


Customised Gift Boxes


We offer corporate clients the opportunity to customise their gift boxes by replacing the Feelgood Organic Hampers logo with their company logo.


If you are interested in customising a Feelgood Organic Hamper for your company contact us through our website or phone us on 059 863 899.

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